The Secrets of Engaging and Retaining Millennials

It’s a challenge all businesses face – how to grab and keep the attention of millennials, a generation that represents one-quarter of the population and $200 billion in annual buying power. These 18 to 34 year olds are often characterized by: • Relative lack of attachment to traditional institutions and organizations • Leading-edge digital and […]

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It’s Not Who You Know. It’s Who Knows You.

We are often told it is about who we know. To the contrary, it is all about who knows you. They are influencers, connectors and people on the inside who can give you access. The more people who know you, the more help you get marketing your services. They become your ambassadors. Our ability to […]

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