Connection: The New Competitive Edge

Let’s face it. The disruptive economy has shifted the balance of power. It’s a buyer’s market. Customers are more informed. Loyalty appears to be a thing of the past. The customer calls the shots . . . not the firm. Current conversation about customer engagement tends to emphasize the online experience. Yet, the real differentiator for business […]

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It’s Not Who You Know. It’s Who Knows You.

We are often told it is about who we know. To the contrary, it is all about who knows you. They are influencers, connectors and people on the inside who can give you access. The more people who know you, the more help you get marketing your services. They become your ambassadors. Our ability to […]

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