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What Can Bruce Springsteen Teach Us About Great Marketing?

“The Boss” gives us timeless lessons on reinforcing an enduring brand. Bruce Springsteen and The E Street Band are synonymous with timeless American rock, but one could make the argument that their genius also lies in their ability to illicit undying loyalty from legions of fans. From the beginning, dating back to their days in […]

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Embrace Those Unexpected Opportunities!

The ability to shift focus is critical. How is it that some organizations can do it and others cannot? Quite possibly, there has never been a time marked by such intense disruption and a consequential level of uncertainty about how, when or, if at all, the challenges can be addressed. These circumstances also provide a […]

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