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Barbara appeared on the Be That Lawyer podcast with Steve Fretzin to discuss personal branding.

From fretzin.com:

BARBARA KAPLAN: YOUR BRAND IS YOUR BFF

In this episode, Steve Fretzin and Barbara Kaplan discuss:

  • Relationships as the key to success.
  • Why lawyers may struggle with branding, yet why they need to do it.
  • Defining your own brand and narrative.
  • Understanding how to create and shape your brand.

Key Takeaways:

  • Your WHY lives at the intersection of what you love, what you’re great at, what you want to be known for, what sets you apart, and what your ideal client needs.
  • Your brand will be tweaked as you go through different stages in the marketplace, but it should always resonate with your clients.
  • If you do not pick up the reins and choose what you want to be known for, those you work with will define it for you and it may not be what you want. Do not outsource the creation of your brand.
  • You want your clients to be your best referral source. If your brand is clear and accurately aligns with who you are, what you do, whom you do it for and the unique benefits of working with you, your brand can be your best friend, 24/7.

“Branding is about the future. It leverages the past, it reflects the present, and it carries you into the future.” — Barbara Kaplan

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Barbara Kaplan is featured on the Counsel to Counsel podcast with Stephen Seckler

From counseltocounsel.libsyn.com:

What is a personal brand?  How can it help you build your law practice?  Why should all lawyers create one? What is the cost to you if you do not have a personal brand?

In this episode, I speak with an expert on branding. Barbara Kaplan is CEO of BSK Strategies, a business development consulting practice helping individual lawyers and law firms build their brands, target and win new and higher-value work, establish thought-leadership, and develop innovative strategies and approaches to distinguish themselves in a competitive marketplace. Join us for a great discussion about how to distinguish yourself in the marketplace by creating a personal brand, taming your inner critic so it doesn’t sabotage your efforts to self-brand, and a host of related topics. 

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Featured Presenter Barbara Kaplan discusses personal branding on the February Site Unseen Webicast

from my.demio.com:

Whether you know it or not, you have a personal brand.  Is it one that you shaped or that others attributed to you in the absence of your own narrative? With the proliferation of social media and the gig economy, it is essential for everyone and every entity to create and embrace a personal brand.

We’ll look at some examples of professionals and their firms that understand the power of the personal brand and bake it into their marketing communications. Come join us as we celebrate great examples of personal branding on the web, in social media, in print and, even, at the cocktail party.

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Fire Your Inner Critic: Barbara Kaplan is a guest on the Shock Your Potential podcast

from shockyourpotentialpodcast.podbean.com:

Have you ever wanted to fire your inner critic? Have you ever let that critic influence you in a way that didn’t serve you? Then our guest today will help you hand that critic a pink slip.

Barbara Kaplan founded BSK Strategies, a business development consultancy, in 2005. Her practice focuses on two distinct areas: Personal Branding and Business Development. In this episode we talk about making sure that in the process of firing that inner critic, we learn how to stand tall, show up, and embrace all the opportunities that are presented to us. We also learn why giving a name to that inner critic will give you new power.

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