What is a personal brand? How can it help you build your law practice? Why should all lawyers create one? What is the cost to you if you do not have a personal brand?
In this episode, I speak with an expert on branding. Barbara Kaplan is CEO of BSK Strategies, a business development consulting practice helping individual lawyers and law firms build their brands, target and win new and higher-value work, establish thought-leadership, and develop innovative strategies and approaches to distinguish themselves in a competitive marketplace. Join us for a great discussion about how to distinguish yourself in the marketplace by creating a personal brand, taming your inner critic so it doesn’t sabotage your efforts to self-brand, and a host of related topics.
BARBARA KAPLAN: YOUR BRAND IS YOUR BFF
In this episode, Steve Fretzin and Barbara Kaplan discuss:
“Branding is about the future. It leverages the past, it reflects the present, and it carries you into the future.” — Barbara Kaplan
Have you ever wanted to fire your inner critic? Have you ever let that critic influence you in a way that didn’t serve you? Then our guest today will help you hand that critic a pink slip.
Barbara Kaplan founded BSK Strategies, a business development consultancy, in 2005. Her practice focuses on two distinct areas: Personal Branding and Business Development. In this episode we talk about making sure that in the process of firing that inner critic, we learn how to stand tall, show up, and embrace all the opportunities that are presented to us. We also learn why giving a name to that inner critic will give you new power.
Whether you know it or not, you have a personal brand. Is it one that you shaped or that others attributed to you in the absence of your own narrative? With the proliferation of social media and the gig economy, it is essential for everyone and every entity to create and embrace a personal brand.
We’ll look at some examples of professionals and their firms that understand the power of the personal brand and bake it into their marketing communications. Come join us as we celebrate great examples of personal branding on the web, in social media, in print and, even, at the cocktail party.