484.431.7068

Our Philosophy

Barbara S. Kaplan CEO of BSK StrategiesLEARN HOW TO FISH – FOR THE RIGHT FISH!

In 20 years as a professional services marketer, I’ve shown my clients how to target and win clients that fit their business goals. For over a decade, I worked exclusively for law, accounting and consulting firms. Today, I also work with entrepreneurs and small businesses that need to distinguish their personal and business brands in this tenuous and uncertain time.

GIVE ME COMMITMENT. I’LL GIVE YOU CONFIDENCE.

For most people, few things are as uncomfortable as selling, and that’s not good for building business, or careers. Move out of your comfort zone. Systematize your marketing. Tap into my pragmatic perspective, psychological insights, personal conviction and solid track record. Work with me and you’ll see action applied to ideas.

GET KNOWLEDGE FROM A TRUSTED ALLY WHO HAS YOUR BACK.

My personal approach is driven by your strengths, your goals, your comfort zone and your situation. Whether you’re an introvert, an extrovert, a veteran or a rookie, I help you rediscover and leverage powerful instincts you already have — instincts essential for building business. And I’m with you every step of the way.

MASTER THE SKILLS TO BUILD LOYALTY AND ENSURE RETENTION.

True loyalty means someone trusts you, values you and has confidence in you. Discover what it takes to earn client loyalty and turn those clients into your best referral sources.

BUSINESS DEVELOPMENT – REAL-WORLD METHODS THAT WORK.

Defining, pursuing and landing the kind of business you want is almost never a natural skill. I help you make that skill second-nature. In a perfect world, businesses, firms and individuals would succeed purely on merit, referral and reputation. But that era has passed. Today, every business — and every person in that business — must be serious about business development. In short, that means continually looking for new clients and imagining new things for existing clients.

Let’s talk. Call 484.431.7068 or email me today.

 

BSK STRATEGIES OVERVIEW

 

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