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Scott Goldshine

Being Where It Happens

Last weekend, The New York Times featured Scott Goldshine whose tenure at the famous New York deli, Zabar’s, spans 46 years where he started as a garbage man and worked his way up to general manager. He gets in by 5:30 a.m. (the store opens at 9) to check in with every counter, every manager, […]

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brownies

And All It Cost Them was a Tub of Brownies!

At my recent visit to the new McCaffrey’s Food Markets in my neighborhood, I received exceptional service that I’ve been shouting about from the rooftops ever since. They could not buy advertising that would do for them what my word-of-mouth praise is doing for them — the number of people I have told, and they […]

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Clients Remember How You Make Them Feel

Let’s face it. The disruptive economy has enabled a shift in the balance of power. It’s a buyer’s market. Customers are informed. They are not big on loyalty. And, they are in control. They want you on their terms. At every stage in their journey with you. Think of the relationship as a continuing dialogue […]

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What Can Bruce Springsteen Teach Us About Great Marketing?

“The Boss” gives us timeless lessons on reinforcing an enduring brand. Bruce Springsteen and The E Street Band are synonymous with timeless American rock, but one could make the argument that their genius also lies in their ability to illicit undying loyalty from legions of fans. From the beginning, dating back to their days in […]

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Clients Don’t Have Trouble Finding Lawyers. They Have Trouble Choosing One.

The Internet is the most democratic of platforms. With free access to information and no barriers to entry, clients and customers often know as much, if not more, than those with whom they transact. Because we all have access to the same content, there is a leveling of power. Buyers have more choices than ever […]

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Embrace Those Unexpected Opportunities!

The ability to shift focus is critical. How is it that some organizations can do it and others cannot? Quite possibly, there has never been a time marked by such intense disruption and a consequential level of uncertainty about how, when or, if at all, the challenges can be addressed. These circumstances also provide a […]

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Lawyers, Is Your Brand Your BFF?

Tactics for building a brand and getting it working for you around the clock. Business owners and entrepreneurs often will say, “I want to make money while I sleep.” Does that mean working around the clock? Productizing your services? Lowering rates and fees to potentially increase demand? Take a leap with me. Consider that we […]

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Fire Your Inner Critic and Unleash the Awesome You!

Promoting our own worth can be uncomfortable for many.  Because there is still a social paradigm shift that needs to occur in how women are viewed in the workplace and how they view themselves, it is critical that we fire that recurring voice in our heads that stands in the way of showing up as […]

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Body Language . . . Virtually Speaking

How has the shift from in-person to digital communication changed the way we read people and their body language? In a previous version of this article published in 2015, I made the point that body language is about stance, eye contact, movement, facial expression and the use of space. It sends cues about some of […]

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Music and Motivation – What Do They Have to Do with Business Development?

Quarantined Italians sing from their balconies in a triumph of spirit. Twenty Dutch musicians weave together Beethoven’s Ninth Symphony from their own homes. Yo-Yo Ma plays Bach on Instagram to honor healthcare workers on the front lines. Laid-off servers from a South Philadelphia restaurant who are also opera singers come together to give a virtual […]

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