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Scott Goldshine

Being Where It Happens

Last weekend, The New York Times featured Scott Goldshine whose tenure at the famous New York deli, Zabar’s, spans 46 years where he started as a garbage man and worked his way up to general manager. He gets in by 5:30 a.m. (the store opens at 9) to check in with every counter, every manager, […]

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What Can Bruce Springsteen Teach Us About Great Marketing?

“The Boss” gives us timeless lessons on reinforcing an enduring brand. Bruce Springsteen and The E Street Band are synonymous with timeless American rock, but one could make the argument that their genius also lies in their ability to illicit undying loyalty from legions of fans. From the beginning, dating back to their days in […]

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Clients Don’t Have Trouble Finding Lawyers. They Have Trouble Choosing One.

The Internet is the most democratic of platforms. With free access to information and no barriers to entry, clients and customers often know as much, if not more, than those with whom they transact. Because we all have access to the same content, there is a leveling of power. Buyers have more choices than ever […]

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Lawyers, Is Your Brand Your BFF?

Tactics for building a brand and getting it working for you around the clock. Business owners and entrepreneurs often will say, “I want to make money while I sleep.” Does that mean working around the clock? Productizing your services? Lowering rates and fees to potentially increase demand? Take a leap with me. Consider that we […]

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Music and Motivation – What Do They Have to Do with Business Development?

Quarantined Italians sing from their balconies in a triumph of spirit. Twenty Dutch musicians weave together Beethoven’s Ninth Symphony from their own homes. Yo-Yo Ma plays Bach on Instagram to honor healthcare workers on the front lines. Laid-off servers from a South Philadelphia restaurant who are also opera singers come together to give a virtual […]

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Tapping Into the Power of Storytelling

We are captivated by people who speak with energy and emotion. We get caught up in their passion and sometimes even find ourselves totally immersed in topics we thought we had no interest in. Welcome to the art of storytelling. Thousands of years of sharing and listening to stories has bestowed upon this medium an enormous power. Storytelling places your […]

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