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Clients Don’t Have Trouble Finding Lawyers. They Have Trouble Choosing One.

The Internet is the most democratic of platforms. With free access to information and no barriers to entry, clients and customers often know as much, if not more, than those with whom they transact. Because we all have access to the same content, there is a leveling of power. Buyers have more choices than ever […]

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What Can Bruce Springsteen Teach Us About Great Marketing?

“The Boss” gives us timeless lessons on reinforcing an enduring brand. Bruce Springsteen and The E Street Band are synonymous with timeless American rock, but one could make the argument that their genius also lies in their ability to illicit undying loyalty from legions of fans. From the beginning, dating back to their days in […]

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