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Whether or not you’ve ever worked with a business development consultant, you probably have questions—some practical, some philosophical and some rooted in frustration. I hear them all, and they’re valid. Below are a few of the most common questions Im asked when beginning work with lawyers and firms—along with answers that often lead to breakthroughs. […]
In a time when AI can draft content faster than we can type a subject line, its easy to assume speed equals strategy. But heres the catch: efficiency doesn’t build relationships. And in law, relationships are everything. Clients come to you in moments of uncertainty. What they’re looking for isn’t your experience and wisdom its […]
Tactics for building a brand and getting it working for you around the clock. Business owners and entrepreneurs often will say, “I want to make money while I sleep.” Does that mean working around the clock? Productizing your services? Lowering rates and fees to potentially increase demand? Take a leap with me. Consider that we […]
AI is powerful. It’s fast, efficient and undeniably smart. But here’s the truth: AI alone can’t cut through the noise. It needs you – your voice, your values, your emotion – to make a real human connection. Your brand voice is your competitive edge. As lawyers, you know that trust is everything. Clients don’t just […]
Lawyers, and other business owners and leaders, when you go into a networking situation, do you automatically think that everyone else is comfortable being there, prepared for conversation and skilled at working the room? In fact, no. Not the case. Remember my recent post about “The Little Engine That Could” as it relates to “not […]
What steps have you taken recently to move clients beyond mere satisfaction to unwavering loyalty – to a secure and lasting relationship that is a continuing source of business? Turning clients into your ambassadors is a vital pillar of your business development and longevity. That means your client trusts you, values you and has confidence in […]
Do you remember the childhood story, “The Little Engine That Could?” It was about a little engine that was not built to haul freight or passengers but, knowing the job needed to be done, summoned generosity, determination and perseverance to haul a load too large for her over a big hill. The power of mind-over-matter. […]
We are captivated by people who speak with energy and emotion. We get caught up in their passion and sometimes even find ourselves totally immersed in topics we thought we had no interest in. Welcome to the art of storytelling. Thousands of years of sharing and listening to stories has bestowed upon this medium an enormous power. Storytelling places your […]
Last weekend, The New York Times featured Scott Goldshine whose tenure at the famous New York deli, Zabar’s, spans 46 years where he started as a garbage man and worked his way up to general manager. He gets in by 5:30 a.m. (the store opens at 9) to check in with every counter, every manager, […]
At my recent visit to the new McCaffrey’s Food Markets in my neighborhood, I received exceptional service that I’ve been shouting about from the rooftops ever since. They could not buy advertising that would do for them what my word-of-mouth praise is doing for them — the number of people I have told, and they […]
