Tactics for building a brand and getting it working for you around the clock. Business owners and entrepreneurs often will say, “I want to make money while I sleep.” Does that mean working around the clock? Productizing your services? Lowering rates and fees to potentially increase demand? Take a leap with me. Consider that we […]
Last weekend, The New York Times featured Scott Goldshine whose tenure at the famous New York deli, Zabar’s, spans 46 years where he started as a garbage man and worked his way up to general manager. He gets in by 5:30 a.m. (the store opens at 9) to check in with every counter, every manager, […]
How has the shift from in-person to digital communication changed the way we read people and their body language? In a previous version of this article published in 2015, I made the point that body language is about stance, eye contact, movement, facial expression and the use of space. It sends cues about some of […]
Quarantined Italians sing from their balconies in a triumph of spirit. Twenty Dutch musicians weave together Beethoven’s Ninth Symphony from their own homes. Yo-Yo Ma plays Bach on Instagram to honor healthcare workers on the front lines. Laid-off servers from a South Philadelphia restaurant who are also opera singers come together to give a virtual […]
Ever the proponent of taking lessons from other industries and thinking beyond the boundaries of the ones I inhabit everyday, I think about the word “brand” in the context of products I’ve known all my life. Interestingly, their look/shape, packaging, consumer promise, taste, smell and performance are just as they were when I first came to […]
Prune your client list. Remove the duds. Delete the ones that drain you, you don’t enjoy or wish you had had the courage to turn away. Instead, fill your portfolio with clients that you do enjoy who are motivated to do the heavy lifting to build the business they want and work from a place […]