Skip to Content

Category Archives: Marketing Strategy

Is landing a new client the most critical part of the “sales” process? The answer may impact your budget and marketing focus for 2013.

Written on December 5, 2012 at 11:41 am, by

New evidence shows that with an increase in the number of touch points in the customer/client decision-making process come new client service and marketing challenges. They can effect conversion from prospect to client and impact, positively or negatively, client loyalty, word-of-mouth and willingness to refer new business.   LESSONS FROM THE ARTICLE . . . “Consumers  Continue Reading »