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Tag Archives: client relationship management

Confidence projects leadership, honesty and authority

Stance, eye contact, comfort level, movement, facial expression, and dress can be seen as cues about honesty, collaboration, negotiation skills, ability to reach agreement, power, and actual work performance.   FROM THE ARTICLE . . . The chairman and chief executive of an investment bank was recently quoted in the Sunday New York Times column “Corner  Continue Reading »

Is landing a new client the most critical part of the “sales” process? The answer may impact your budget and marketing focus for 2013.

New evidence shows that with an increase in the number of touch points in the customer/client decision-making process come new client service and marketing challenges. They can effect conversion from prospect to client and impact, positively or negatively, client loyalty, word-of-mouth and willingness to refer new business.   LESSONS FROM THE ARTICLE . . . “Consumers  Continue Reading »

Are there lessons to be learned from the election that apply to how we engage with our clients?

With the election still fresh in our minds, and analyses coming from all sides, I questioned whether the candidates, in their attempts to influence behavior, used tools in interacting with the electorate that can make a material difference in how law firms interact with their clients.       LESSONS FROM THE ARTICLE . . .    Continue Reading »

What can Bruce Springsteen teach us about great marketing?

“The Boss” gives us a communications lesson in how to reinforce an enduring brand. LESSONS FROM THE ARTICLE . . . The E Street Band has been Bruce Springsteen’s primary backing band since 1972.  From the beginning, dating back to their days in Asbury Park, NJ, they cared deeply about their fans and didn’t hesitate  Continue Reading »