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Tag Archives: client communication

Are there lessons to be learned from the election that apply to how we engage with our clients?

With the election still fresh in our minds, and analyses coming from all sides, I questioned whether the candidates, in their attempts to influence behavior, used tools in interacting with the electorate that can make a material difference in how law firms interact with their clients.       LESSONS FROM THE ARTICLE . . .    Continue Reading »

What can Bruce Springsteen teach us about great marketing?

“The Boss” gives us a communications lesson in how to reinforce an enduring brand. LESSONS FROM THE ARTICLE . . . The E Street Band has been Bruce Springsteen’s primary backing band since 1972.  From the beginning, dating back to their days in Asbury Park, NJ, they cared deeply about their fans and didn’t hesitate  Continue Reading »