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Tag Archives: revenue

Rather than setting goals for 2013, consider this . . .

The big end-of-the-year push is on, and we are bombarded with advice on setting goals for 2013.  Do goals pay off?  Do they get us where we want to be? Some research shows that goal setting results in greater profitability.  However, countervailing data show that in pursuit of goals, critical variables fall by the way.   Continue Reading »