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Tag Archives: crisis management

What can Bruce Springsteen teach us about great marketing?

“The Boss” gives us a communications lesson in how to reinforce an enduring brand. LESSONS FROM THE ARTICLE . . . The E Street Band has been Bruce Springsteen’s primary backing band since 1972.  From the beginning, dating back to their days in Asbury Park, NJ, they cared deeply about their fans and didn’t hesitate  Continue Reading »