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Tag Archives: client loyalty

Is landing a new client the most critical part of the “sales” process? The answer may impact your budget and marketing focus for 2013.

New evidence shows that with an increase in the number of touch points in the customer/client decision-making process come new client service and marketing challenges. They can effect conversion from prospect to client and impact, positively or negatively, client loyalty, word-of-mouth and willingness to refer new business.   LESSONS FROM THE ARTICLE . . . “Consumers  Continue Reading »