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Category Archives: Strategic Planning

Rather than setting goals for 2013, consider this . . .

Written on December 29, 2012 at 2:59 pm, by

The big end-of-the-year push is on, and we are bombarded with advice on setting goals for 2013.  Do goals pay off?  Do they get us where we want to be? Some research shows that goal setting results in greater profitability.  However, countervailing data show that in pursuit of goals, critical variables fall by the way.   Continue Reading »

Is landing a new client the most critical part of the “sales” process? The answer may impact your budget and marketing focus for 2013.

Written on December 5, 2012 at 11:41 am, by

New evidence shows that with an increase in the number of touch points in the customer/client decision-making process come new client service and marketing challenges. They can effect conversion from prospect to client and impact, positively or negatively, client loyalty, word-of-mouth and willingness to refer new business.   LESSONS FROM THE ARTICLE . . . “Consumers  Continue Reading »

Crowdsourcing Can Enhance Client Service and Build Revenue

Written on September 12, 2012 at 4:26 pm, by

Crowdsourcing is an open process that invites feedback from an entire range of people who, by virtue of their participation, become contributors to the solution.  The premise is that by tapping into the collective intelligence of a large and diverse group of people to complete business-related tasks, we gain deeper insight into what customers really  Continue Reading »