In a time when AI can draft content faster than we can type a subject line, its easy to assume speed equals strategy. But heres the catch: efficiency doesn’t build relationships. And in law, relationships are everything. Clients come to you in moments of uncertainty. What they’re looking for isn’t your experience and wisdom its […]
Tactics for building a brand and getting it working for you around the clock. Business owners and entrepreneurs often will say, “I want to make money while I sleep.” Does that mean working around the clock? Productizing your services? Lowering rates and fees to potentially increase demand? Take a leap with me. Consider that we […]
AI is powerful. It’s fast, efficient and undeniably smart. But here’s the truth: AI alone can’t cut through the noise. It needs you – your voice, your values, your emotion – to make a real human connection. Your brand voice is your competitive edge. As lawyers, you know that trust is everything. Clients don’t just […]
Lawyers, and other business owners and leaders, when you go into a networking situation, do you automatically think that everyone else is comfortable being there, prepared for conversation and skilled at working the room? In fact, no. Not the case. Remember my recent post about “The Little Engine That Could” as it relates to “not […]
Do you remember the childhood story, “The Little Engine That Could?” It was about a little engine that was not built to haul freight or passengers but, knowing the job needed to be done, summoned generosity, determination and perseverance to haul a load too large for her over a big hill. The power of mind-over-matter. […]
The Internet is the most democratic of platforms. With free access to information and no barriers to entry, clients and customers often know as much, if not more, than those with whom they transact. Because we all have access to the same content, there is a leveling of power. Buyers have more choices than ever […]