A loyal client belongs to you. Awareness, interest, desire, action, satisfaction, customer loyalty.

Taking Clients from Satisfaction to Loyalty

In our disruptive economy, where the balance of power has shifted and a buyer’s market prevails, customer/client loyalty is rare and precious. How do you move beyond satisfaction to a secure and lasting relationship that is a continuing source of additional business? These clients become your ambassadors. Now, that’s loyalty. If you have earned satisfaction, […]

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