Successful people are said to share the same behaviors and beliefs.  What are they and how can you use them to differentiate yourself, get noticed and improve client service?


You can shape how your clients perceive you.  Recommendations cited by author Jeff Haden in his article “Owners’ Manual, 9 Beliefs of Remarkably Successful People,” published by, include the following:

  • You own your time.  Don’t allow it to own you.  It’s not about deadlines.  It’s about working quickly and effectively, creating unplanned free time to, again, work quickly and effectively.
  • Surround yourself with people you want around you.  With whom do you want to work?  What types of clients do you want?  What changes can you make so you can surround yourself with the people you want around you?
  • Your accomplishments are everything. Not your years of experience. What have you done for your clients?  What are the results?  “Remarkably successful people need only to describe what they have done.”
  • Paying your dues gets noticed. No one is ever too entitled to “roll up their sleeves, get dirty and do the grunt work.  No task is too menial.”
  • Anything a client will pay you to do is something you should do, as long as it is ethical and legal, of course. “Only do what you want to do and you might build an okay business.  Be willing to do what [clients] want you to do . . .”  and you will build a successful business.
  • Own failures.  We often use “I” to talk about successes and the economy, the market, the client to talk about failures.  Owning failure helps guarantee success next time.
  • The extra mile will differentiate you.  “The extra mile is filled with opportunities.”  Fortunately, it is not a very populated place.  “Be early.  Stay late.  Do the extra research.”  It will make you different.  Successful.  Profitable.



Competence is a given.  Grit gets gratitude.  Go the extra mile.  Take purposeful steps to make an impression, set yourself apart, and earn client loyalty.  You will be noticed for dedication, control and leadership.

Three quick action items can get you started:

  • Take an honest inventory of what you currently do.  Identify areas where there is room for improvement.
  • Outline purposeful steps that you can take that others do not.
  • Be proactive.  Step forward and create opportunities.  Don’t wait to be asked.