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Category Archives: Client Retention

Confidence projects leadership, honesty and authority

Written on October 8, 2013 at 12:36 pm, by

Stance, eye contact, comfort level, movement, facial expression, and dress can be seen as cues about honesty, collaboration, negotiation skills, ability to reach agreement, power, and actual work performance.   FROM THE ARTICLE . . . The chairman and chief executive of an investment bank was recently quoted in the Sunday New York Times column “Corner  Continue Reading »

What can “Just Do It” teach us about the power of establishing a personal connection to a brand?

Written on September 12, 2013 at 12:04 am, by

Happy Birthday to Nike’s “Just Do It!” It turned 25 in July and is often heralded as the tagline that has had the greatest cultural impact and mass appeal, ever! It has been adapted by some as a personal mantra for their whole lives. LESSONS FROM THE ARTICLE . . . Inspiration trumped data. “Just  Continue Reading »

Are there lessons to be learned from the election that apply to how we engage with our clients?

Written on November 14, 2012 at 4:17 pm, by

With the election still fresh in our minds, and analyses coming from all sides, I questioned whether the candidates, in their attempts to influence behavior, used tools in interacting with the electorate that can make a material difference in how law firms interact with their clients.       LESSONS FROM THE ARTICLE . . .    Continue Reading »

What can Bruce Springsteen teach us about great marketing?

Written on November 4, 2012 at 5:00 pm, by

“The Boss” gives us a communications lesson in how to reinforce an enduring brand. LESSONS FROM THE ARTICLE . . . The E Street Band has been Bruce Springsteen’s primary backing band since 1972.  From the beginning, dating back to their days in Asbury Park, NJ, they cared deeply about their fans and didn’t hesitate  Continue Reading »

Successful people approach work differently. Clients notice. Revenue follows.

Written on October 18, 2012 at 5:52 pm, by

Successful people are said to share the same behaviors and beliefs.  What are they and how can you use them to differentiate yourself, get noticed and improve client service? LESSONS FROM THE ARTICLE . . . You can shape how your clients perceive you.  Recommendations cited by author Jeff Haden in his article “Owners’ Manual,  Continue Reading »