Skip to Content

Category Archives: Branding

What can “Just Do It” teach us about the power of establishing a personal connection to a brand?

Written on September 12, 2013 at 12:04 am, by

Happy Birthday to Nike’s “Just Do It!” It turned 25 in July and is often heralded as the tagline that has had the greatest cultural impact and mass appeal, ever! It has been adapted by some as a personal mantra for their whole lives. LESSONS FROM THE ARTICLE . . . Inspiration trumped data. “Just  Continue Reading »

What can Bruce Springsteen teach us about great marketing?

Written on November 4, 2012 at 5:00 pm, by

“The Boss” gives us a communications lesson in how to reinforce an enduring brand. LESSONS FROM THE ARTICLE . . . The E Street Band has been Bruce Springsteen’s primary backing band since 1972.  From the beginning, dating back to their days in Asbury Park, NJ, they cared deeply about their fans and didn’t hesitate  Continue Reading »

Your client’s perception of your written work can impact revenue. It may reflect your client’s perception of your legal work.

Written on October 9, 2012 at 4:16 pm, by

In the June 19 Wall Street Journal online article “This Embarrasses You and I, Grammar Gaffes Invade the Office in an Age of Informal Email, Texting and Twitter,” the author, Sue Shellenbarger, discusses the workplace implications for a “looseness with language [that] can create bad impressions with clients, ruin marketing materials and cause communications errors.”  Continue Reading »